0% APR Financing for 36 Months Available on All New 24MY Mazda CX-30s, CX-5s, CX-50s, and CX-90 MHEVs!
See dealer for details. Restrictions on trim and subject to credit approval through Mazda Financial Services.

Welcome to Gordie Boucher Mazda of Janesville

We'll Buy Your Car

If you're looking to sell but not sure if you're ready to buy, we have the perfect opportunity for you! Get a quick online appraisal today to see how much your vehicle is worth.

Financing Your New Mazda

Buying or leasing a Mazda is an exciting experience. It’s one that’s made a whole lot easier when you have the right payment plan in place. To help you streamline this important step, we offer on-site financing. Sit down with one of our experienced specialists who can help you secure terms that best fit your lifestyle.

Do you already have a specific vehicle in mind? Fantastic! Make sure you check out our handy car payment calculator to get a clearer picture of what your future payments might look like. We also make it easy to trade up to a new Mazda thanks to our special Value Your Trade tool.

Throughout the calendar year, our finance center provides special offers on select new and Mazda pre-owned vehicles. To take advantage of our current offers, simply ask a member of our team who will happily go over the details with you.

Woman on laptop

Welcome to Boucher Mazda of Janesville

As the premier Mazda dealership serving Janesville, Beloit, and Madison, Wisconsin, as well as Rockford, Illinois, Boucher Mazda of Janesville is excited to help you with your upcoming purchase. Whether you’re a first-time visitor or a long-time friend, our team promises to provide you with the care and attention you deserve.

As you explore our site, please don’t hesitate to contact us with any questions. We welcome you to call, chat with us online, or stop by our convenient location.

In the meantime, read on to see how we make finding your next Mazda a satisfying experience!

Learn More About Us

A Wide Selection of Mazda Vehicles for Sale

At our dealership, we believe there’s a Mazda for nearly every type of driver. These include the performance-driven power of the Mazda MX-5 Miata and the elegant and spacious styling of the Mazda CX-90.

No matter which Mazda you choose to call your own, you’ll find the same standards throughout our collection: dynamic engineering, driver-centered design, and world-class safety.

Using your smartphone or laptop, you can quickly connect to one of our consultants for additional details about your favorite Mazda. You’re also welcome to browse our current online inventory. Filter your results based on the model, standard features, and more!

Top Safety Pick



Gordon F. Boucher opened his first dealership in 1977, though his history in the automotive industry stretches all the way back to 1956. Now, the Boucher name stretches across multiple dealerships all over southern Wisconsin. Although we may be a large organization now, we are still very customer focused, and we have only expanded to better serve our customers.

We still believe that we ride with our customers every mile and we can’t wait to serve you with the Mazda brand here in Janesville.From our inventory and easy financing solutions to our state-of-the-art service center, we continue to build upon a strong foundation of serving our neighbors. 

From our Janesville location, we servce all the surrounding areas throughout southern Wisconsin and countless other communities throughout the Upper Midwest. When you need a great vehicle with an equally satisfying buying experience, then you need to pay us a visit. 

Mazda CPO

Your Janesville Mazda Pre-Owned Car Dealership

At Boucher Mazda of Janesville, we also offer Mazda pre-owned cars that you can rely on. Our pre-owned vehicle inventory consists of Mazda models as well as several other makes and models to choose from.

The Mazda Certified Pre-Owned Advantage

Only the highest-quality Mazda pre-owned vehicles are selected to join our Mazda Certified Pre-Owned collection. This involves a rigorous multi-point inspection, so we can attest to the quality and condition of the vehicle and its components.

Once a Mazda is deemed to be a Mazda Certified Pre-Owned model, we award it with a long list of extra perks, including:

  • 12-month/12,000-mile Limited Warranty
  • 7-year/100,000-mile Limited Powertrain Warranty
  • Zero deductible on covered repairs
  • 24-hour Emergency Roadside Assistance
  • Mazda transfer benefits


"Following our KODO design principles, our designers sketch on paper and carve clay with their own two hands," said Masahiro Moro, president and CDO, Mazda North American Operations. "Even in the factory, we finish each stamping die-cast by hand, faithful to the original craftsmen. These are just a few examples that demonstrate our deep belief that the care, precision and passion behind human touch elevate our cars to art."

View Certified Pre-Owned

Lease a Mazda

If you like staying up to date on the latest auto trends, our Mazda lease specials make sure you can stay ahead of the curve.

First, a Mazda lease gives you the opportunity to upgrade to a new vehicle every few years. Once your leasing period ends, return, renew, or upgrade to the latest Mazda.

A lease can sometimes be easier on your wallet than if you were to finance. That’s because unlike with a traditional auto loan, you’re only expected to cover the cost of depreciation. In some cases, this means being able to drive a higher trim level or upgrade to a premium package.

Finally, leasing a new Mazda CX-5 means you're covered under one of the industry’s best warranties. So, if the unexpected occurs, simply stop by our Mazda service center.

Mazda Logo

Experience World-Class Vehicle Service and Maintenance

The factory-certified technicians at our Mazda Service Center are here to make sure you can enjoy your Mazda for many years. From routine maintenance to complex repairs, we use the latest tools and technologies to keep you safe. That also includes a commitment to using only genuine Mazda parts and accessories.

You can ask our team to help with a wide range of services, including:

  • Oil and filter changes
  • Battery checks
  • Engine and transmission service
  • Inspections and emissions testing
  • Tire rotations and replacements

Drop by during business hours or you can make a service appointment through our website. You also can contact our team to learn how we can provide the expert service your vehicle needs.

Visit Boucher Mazda of Janesville Today!

If you’ve been dreaming of a new or Mazda pre-owned model, don’t keep putting it off. Instead, stop by or make an appointment at Boucher Mazda of Janesville near Janesville, Beloit, and Madison, WI, and Rockford, IL.

Do you have more questions? Continue to explore our site and don’t hesitate to contact us right away.

Gordie Boucher Mazda of Janesville Janesville, WI

3108 N Pontiac Dr., Janesville, WI 53545



  • Monday - Friday: 9:00 AM - 8:00 PM
  • Saturday: 9:00 AM - 5:00 PM


  • Monday - Friday: 7:00 AM - 5:30 PM
  • Saturday: 7:00 AM - 12:00 PM
Map of Gordie Boucher Mazda of Janesville
Gordie Boucher Mazda of Janesville 42.719630, -88.988010.