New Mazda Cars & SUVs For Sale for Rock County Drivers

Welcome to Gordie Boucher Mazda of Janesville, your premier Mazda dealership proudly serving Rock County, Wisconsin since 1977. Conveniently located at 3108 N Pontiac Dr in Janesville, WI 53545, we're your trusted partner for finding the perfect new Mazda vehicle tailored to your lifestyle, budget, and driving needs. Whether you're commuting through Beloit, exploring the scenic roads around Milton and Edgerton, or making the drive to Madison for work, our knowledgeable sales team is passionate about matching Rock County drivers with vehicles that deliver excitement, reliability, and outstanding value.

Explore Our Complete Lineup of New Mazda Models

At Gordie Boucher Mazda, Rock County residents discover an impressive selection of new Mazda models engineered to tackle Wisconsin's diverse driving conditions with confidence and style. Every Mazda in our showroom features advanced SKYACTIV® Technology that delivers responsive performance while maximizing fuel efficiency—perfect for both daily commutes and weekend adventures throughout southern Wisconsin. Additionally, available i-ACTIVSENSE® safety features including Blind Spot Monitoring, Rear Cross-Traffic Alert, and Adaptive Cruise Control provide Rock County families with peace of mind on every journey.

New Mazda SUVs Built for Rock County Roads

• Mazda CX-5: Wisconsin's favorite compact SUV combines sophisticated styling with practical versatility. Features available i-ACTIV AWD® for superior winter traction, spacious cargo capacity for weekend getaways, and advanced tech including a 10.25-inch display with Apple CarPlay® and Android Auto™. Perfect for Rock County families seeking efficiency without sacrificing capability.
• Mazda CX-50: Built for adventure seekers who refuse to compromise. Offers rugged off-road capability with increased ground clearance, water-fording ability, and reinforced underbody protection—ideal for exploring Wisconsin's backroads. Features available turbocharged engine, premium Bose® audio system, and panoramic sunroof for enjoying Rock County's scenic beauty.
• Mazda CX-90: The pinnacle of Mazda luxury for larger families. Provides three-row seating for up to seven passengers, available mild-hybrid powertrain for impressive fuel economy, and premium Nappa leather upholstery. Advanced safety tech and ample cargo space make it perfect for Rock County families who need room without sacrificing refinement.
• Mazda CX-30: The perfect urban companion for Janesville commuters. Offers a bold, coupe-like design, nimble handling for city streets, and surprisingly spacious interior. Available premium features include head-up display, 12-speaker Bose® sound system, and heated/ventilated front seats—luxury at an accessible price point.

New Mazda Sedans & Hatchbacks

• Mazda3 Sedan: Delivers athletic performance with premium sophistication. Features SKYACTIV®-G engine options delivering up to 186 horsepower, sport-tuned suspension for engaging driving dynamics, and upscale interior materials rivaling luxury brands. Available i-ACTIV AWD® makes it a smart choice for year-round Rock County driving.
• Mazda3 Hatchback: Combines sporty handling with impressive practicality. Offers 20.2 cubic feet of cargo space (47.1 with rear seats folded), sleek fastback design, and available turbo engine for thrilling acceleration. Perfect for Rock County drivers who want versatility without compromising fun.

Why Mazda Vehicles Excel on Wisconsin Roads

Rock County drivers face unique challenges—from harsh winter snowstorms and icy conditions to summer road construction and unpredictable spring weather. Mazda vehicles are specifically engineered to thrive in these demanding Wisconsin conditions, making them the ideal choice for year-round reliability.

Superior Winter Performance: Mazda's available i-ACTIV AWD® system continuously monitors road conditions and redistributes power between front and rear wheels up to 200 times per second. This intelligent system detects slippery surfaces before wheel slip occurs, providing exceptional traction on snow-covered Rock County roads, icy Beloit intersections, and slush-covered Wisconsin highways. Unlike reactive AWD systems, Mazda's predictive technology keeps you stable and confident even in the worst winter conditions.

Built for Wisconsin Weather Extremes: Every Mazda undergoes rigorous cold-weather testing to ensure reliable starts on frigid January mornings when temperatures plunge below zero. Heated seats, heated steering wheels, and remote start capability (available on select models) mean your Mazda is comfortable the moment you climb inside. Additionally, Mazda's rust-resistant construction and protective undercoating withstand Wisconsin's salt-treated winter roads, ensuring your investment maintains its value for years to come.

Nimble Handling on Varied Terrain: Whether navigating tight downtown Janesville parking lots, cruising smooth I-90 stretches to Madison, or tackling winding country roads through Rock County's rural areas, Mazda's precision engineering delivers confident handling and responsive steering. SKYACTIV®-Vehicle Dynamics with G-Vectoring Control Plus automatically adjusts engine torque and braking to improve stability through corners—making even challenging road conditions feel effortless.

Fuel Efficiency That Matters: With Wisconsin's expansive geography and rural communities spread throughout Rock County, fuel efficiency isn't just about saving money—it's about freedom to explore. Mazda's SKYACTIV® engines deliver impressive MPG ratings without sacrificing performance, meaning fewer fuel stops and more time enjoying everything southern Wisconsin has to offer.

Serving Our Neighbors Throughout Rock County Since 1977

Gordon F. Boucher opened his first dealership in 1977, though his history in the automotive industry stretches all the way back to 1956. Now, the Boucher name stretches across multiple dealerships all over southern Wisconsin. Although we may be a large organization now, we are still very customer focused, and we have only expanded to better serve our customers.

We still believe that we ride with our customers every mile and we can't wait to serve you with the Mazda brand here in Janesville. From our inventory and easy financing solutions to our state-of-the-art service center, we continue to build upon a strong foundation of serving our neighbors.

From our Janesville location, we serve all the surrounding areas throughout southern Wisconsin including Beloit, Madison, Milton, Edgerton, Whitewater, Fort Atkinson, and Rockford, Illinois, plus countless other communities throughout the Upper Midwest. When you need a great vehicle with an equally satisfying buying experience, then you need to pay us a visit at 3108 N Pontiac Dr. Our commitment to Rock County runs deep—it's not just business, it's personal.

Quality Certified Pre-Owned & Used Vehicles

Beyond our exceptional collection of new Mazda models featuring cutting-edge SKYACTIV® technology and comprehensive i-ACTIVSENSE® safety systems, Gordie Boucher Mazda of Janesville maintains a diverse inventory of certified pre-owned and thoroughly inspected used cars, trucks, and SUVs perfect for value-conscious Rock County shoppers. Every pre-owned vehicle undergoes a comprehensive multi-point inspection conducted by our factory-trained technicians, ensuring reliability, safety, and quality you can trust.

Our Janesville showroom features fuel-efficient sedans ideal for daily commutes through Rock County, versatile crossovers equipped to handle Wisconsin's harshest winters, and capable trucks ready for work and recreation. Take advantage of our competitive used car specials available exclusively to southern Wisconsin residents, and utilize our convenient trade-in tool to receive an instant, no-obligation valuation on your current vehicle from anywhere in the Rock County area. Don't miss our new car specials and manufacturer dealer incentives that make driving home in your dream Mazda more affordable than ever.

Expert Mazda Auto Service & Maintenance for Rock County

At Gordie Boucher Mazda of Janesville, maintaining your Mazda's legendary performance and reliability is our highest priority. Our state-of-the-art Service Center employs factory-certified technicians who specialize exclusively in Mazda vehicles, utilizing only genuine Mazda parts and the latest diagnostic technology to ensure your car receives the precise care it deserves. From essential seasonal maintenance like preparing your vehicle for Wisconsin winters to comprehensive repairs and diagnostics, our experienced Janesville service team handles every job with meticulous attention to detail and transparent communication.

Scheduling service appointments is effortless for busy Rock County residents—our intuitive online service scheduler lets you book your preferred time 24/7 from anywhere, whether you're at home in Beloit or taking a break at work in Madison. Be sure to explore our valuable service specials designed specifically for Rock County Mazda owners, offering substantial savings on oil changes, brake services, tire rotations, alignments, and much more. Our friendly service advisors are standing by at 608-546-9761 to answer your questions, provide expert recommendations, and help you maintain your Mazda's exceptional performance for years to come.

Flexible Auto Financing Solutions for Rock County Drivers

Securing financing for your next Mazda at Gordie Boucher Mazda of Janesville is straightforward, transparent, and designed around your unique financial situation. Our experienced Finance Center team partners with an extensive network of trusted lenders throughout Wisconsin to identify competitive interest rates and flexible payment terms that fit your budget perfectly. Whether you're a first-time buyer in Janesville, rebuilding credit in Beloit, or seeking premium financing options for a luxury CX-90, we're committed to finding solutions that work for you.

Begin your financing journey by completing our secure Apply for Auto Financing application online—it takes just minutes and there's absolutely no obligation. Our finance specialists will carefully review your information and present multiple financing options for both new Mazda vehicles and quality pre-owned inventory. Plus, explore our current promotions including exclusive vehicle specials and manufacturer dealer incentives that can significantly reduce your monthly payments and overall cost of ownership.