Your Mazda Dealership Near Elkhorn, WI

Welcome to Gordie Boucher Mazda of Janesville. We help drivers from Elkhorn and nearby cities find cars they love. Our friendly team makes car shopping easy and fun.

Looking for a stylish SUV or car with smart tech? The Mazda CX-5 is great for daily driving and Wisconsin winter roads. The Mazda CX-50 is perfect for adventure with luxury style. Need space for family? The Mazda CX-90 offers three rows and a large screen. The Mazda3 is sporty, smooth, and fun to drive.

Every Mazda comes with advanced safety features like blind spot alerts and automatic braking. Inside, you’ll enjoy premium materials, clear digital displays, and easy smartphone connection. Mazdas feel smooth and confident on Wisconsin roads.

Know Your Buying Power Before You Visit

Shopping is easier when you know your budget. Use our buying power tool to see what you qualify for in minutes. It’s fast, secure, and helps you shop with confidence.

Simple Auto Financing for Elkhorn Drivers

Our Finance Center makes buying easy. We work with trusted lenders to find payments that fit your budget. You can start with our online finance application before you visit.

Call our sales team at 608-650-6533. We’re happy to help you every step of the way.

Certified Mazda Service in Janesville

Our Mazda Service Center keeps your car running like new. We use genuine Mazda parts and factory tools. From oil changes to brake service, our team knows your Mazda inside and out.

Schedule service online anytime or call us at 608-546-9761. Check our service specials for savings.

Certified Pre-Owned Mazda Vehicles

Want like-new quality for less? Check out our Mazda Certified Pre-Owned inventory. Each CPO Mazda passes a detailed inspection and comes with added warranty protection. Learn more about why Mazda Certified Pre-Owned vehicles are a smart choice.

Used Cars You Can Feel Good About

We also offer a wide selection of used cars, trucks, and SUVs. Each vehicle is fully inspected by trained technicians. This helps you drive away with confidence and peace of mind.

You can check your car’s value online with our trade-in tool. It’s fast and easy, and you don’t need to leave home.

A Trusted Wisconsin Auto Group Since 1977

The Boucher name has been trusted by Wisconsin drivers for decades. Gordon F. Boucher opened his first dealership in 1977, but his passion for cars began back in 1956. Over time, the Boucher Automotive Group grew across southern Wisconsin to better serve local drivers.

Even as we’ve grown, our focus has stayed the same—you. We believe in riding with our customers every mile. At Gordie Boucher Mazda of Janesville, that means honest service, modern Mazda vehicles, and a smooth experience from start to finish. We’re proud to represent the Mazda brand right here for Elkhorn drivers.

Visit Gordie Boucher Mazda Today

Drivers from Elkhorn, Madison, and all of southern Wisconsin choose us for a reason. Visit us in Janesville to see the latest Mazda vehicles and experience modern comfort, smart tech, and refined style.

We look forward to helping you find your next Mazda.

Gordie Boucher Mazda of Janesville proudly serves Elkhorn and southern Wisconsin with new Mazda SUVs, certified pre-owned vehicles, expert Mazda service, and easy financing—all backed by decades of trusted local experience.