Your Trusted Mazda Dealership Near Elkhorn, WI

Welcome to Gordie Boucher Mazda of Janesville, where finding an exceptional vehicle for your Walworth County lifestyle is straightforward, transparent, and enjoyable. Situated just a short drive west down Highway 11, our dealership delivers human-centric Japanese design, responsive driving dynamics, and elevated luxury straight to Elkhorn drivers.

Whether you're cruising through the Kettle Moraine, heading to Lauderdale Lakes, or making your daily commute, our new inventory offers models engineered to inspire confidence. Experience the rugged, off-road versatility of the Mazda CX-50, discover balanced three-row utility and sophisticated styling in the Mazda CX-90, or opt for the sleek, agile performance of the Mazda3 Hatchback.

Every new Mazda comes equipped with premium cabin materials, intuitive infotainment displays, and standard i-Activsense safety features like Smart Braking and Blind Spot Monitoring—delivering complete peace of mind through every Midwest season.

Discover Your Buying Power Before You Visit

Simplify your dealership visit by evaluating your purchasing power before you arrive. Use our buying power tool to see what you qualify for in minutes. It’s fast, secure, and helps you shop with confidence.

Hassle-Free Auto Financing for Elkhorn Drivers

Securing competitive lease terms or auto loans should be the easiest part of buying a car. The specialists in our Finance Center work directly with local and national lenders to structure flexible payment solutions tailored to your budget and long-term goals.

Save time at the dealership by submitting our secure online finance application from home, or contact our sales team directly at 608-650-6533 for personalized guidance.

Certified Mazda Service near Elkhorn, WI

Protect your investment and maintain factory reliability with certified care from our factory-trained Mazda Service Center. From routine oil changes and tire rotations to precise brake maintenance and advanced engine diagnostics, our technicians utilize specialized diagnostic tools and genuine OEM Mazda parts to preserve your vehicle’s factory standards.

Schedule your service appointment online at your convenience or call us directly at 608-546-9761. Be sure to check our current service specials for valuable savings on essential vehicle upkeep.

Explore Certified Pre-Owned Mazda Vehicles

Enjoy late-model benefits alongside remarkable value with our Mazda Certified Pre-Owned inventory. To earn CPO status, every vehicle must pass a comprehensive 160-point inspection performed by factory-trained technicians and comes backed by extended limited warranty coverage plus 24/7 emergency roadside assistance.

Quality Pre-Owned Cars, Trucks & SUVs

In addition to our new and certified lineup, we also offer a wide selection of used cars, trucks, and SUVs. Each vehicle is fully inspected by trained technicians. This helps you drive away with confidence and peace of mind.

You can check your car’s value online with our trade-in tool. It’s fast and easy, and you don’t need to leave home.

Serving Southern Wisconsin Drivers Since 1977

The Boucher Automotive Group has been built on a foundation of trust, integrity, and community dedication for decades. Ever since Gordon F. Boucher opened his first dealership doors in 1977, our family-owned auto group has grown across southern Wisconsin by prioritizing customer satisfaction above all else.

Even as we’ve grown, our focus has stayed the same—you. We believe in riding with our customers every mile. At Gordie Boucher Mazda of Janesville, that means honest service, modern Mazda vehicles, and a smooth experience from start to finish. We’re proud to represent the Mazda brand right here for Elkhorn drivers.

Visit Gordie Boucher Mazda Today

Drivers from Elkhorn, Madison, and all of southern Wisconsin choose us for a reason. Visit us in Janesville to see the latest Mazda vehicles and experience modern comfort, smart tech, and refined style.

We look forward to helping you find your next Mazda.

Gordie Boucher Mazda of Janesville proudly serves Elkhorn and southern Wisconsin with new Mazda SUVs, certified pre-owned vehicles, expert Mazda service, and easy financing—all backed by decades of trusted local experience.